Sprint

We bring
Korean brands
to the GCC

From trading and retail partnerships to ecommerce, marketing, and fulfilment, Sprint manages everything needed to build and scale your brand in the region.

Explore our services Speak with our team

Who We Are

Sprint is a brand enabler focused on bringing Korea’s top products to the GCC. We help brands enter the region quickly and grow with stability by managing everything they need under one system.

Our model combines B2B channel expansion, online retail, D2C execution, and full operations. This makes the GCC more accessible, more predictable, and more profitable for Korean brands.

What We Do

B2B Brand Enablement

We help brands build strong GCC presence through a clean and dependable B2B expansion system.

Market entry
planning

Retail and wholesale
partnerships

Trading and supply
chain management

Channel pricing
and compliance

Category and
region expansionf

Our goal is simple. Put your products on the right shelves with the right partners. Speak with our B2B team

B2C and Go To Market Services

For brands that want to grow online in the GCC, Sprint provides completeD2C execution across all key functions.

Ecommerce store setup
and localization

Marketplace onboarding
and optimization

Paid ads on Meta
and Google

Creative content,
product shoots, and UGC

Influencer collaborations
and social selling

CRM and
customer retention

Warehousing, fulfilment,
and last mile operations

Reporting and
continuous optimization

You get one partner managing every part of your GCC growth engine. Speak with our B2C team

Brands We Work With

A curated list of Korean brands growing with Sprint across the GCC.

More joining soon.

Why Sprint

Sprint removes the complexity of entering a new region and replaces it with a structured path to scale.

Speak with our B2B team

Speak with our B2C team

How We Work

Foundation

Market research, GTM strategy,channel planning, logistics setup,ecommerce localisation, guidelinesand content direction.

Launch

Retail onboarding, marketplacelistings, ad activation, influencerseeding, fulfilment operations,customer service, CRM setup.

Scale

Expanding retail channels and onlinerevenue, creating more content,continuous campaign optimisation,inventory planning, regional growth.

Speak with our B2B team

Speak with our B2C team

Our Team

A team built for Korea to GCC expansion, covering operations,trading, growth, and execution.

Kyle Yoon | CEO/Co-Founder

Kyle Yoon is the CEO and Co-Founder of Sprint, a Shorooq subsidiary that bridges Korea and the GCC through cross-border business development and export of leading Korean consumer brands to the Middle East. He brings global experience across private equity, hedge funds, and entrepreneurship, with a strong focus on long-term partnerships and regional innovation, and holds a bachelor’s degree in accounting and finance from Lehigh University and a master’s degree in philosophy from the London School of Economics and Political Science.

Wahaj Ahmed - Co-Founder & COO

Wahaj brings over a decade of experience building and scaling high-growth companies across MENA and Asia. At Sprint, he leads the expansion of top Korean consumer brands into the Middle East through end-to-end distribution, online launches, and localized market execution.Previously, he held leadership roles at Careem (Uber), McKinsey & Company, and co-founded Retailo, a B2B e-commerce platform that raised $50M+. He is driven by building scalable systems that enable sustainable growth and create meaningful economic impact across markets.

Shamaz Shaukat | B2C Lead

Shamaz Shaukat is an e-commerce and growth leader with over 12 years of experience across marketplaces, private labels and cross-border expansion. He has held leadership roles across the global e-commerce ecosystem, including senior positions at Alibaba Group, the banking industry, and high-growth e-commerce ventures. Currently, he leads B2C growth across GCC markets at Sprint, helping brands scale sustainably through data-driven strategies.

Andrew Park | Strategy Associate

Supports brand sourcing, B2B partner management, and day-to-day operations, bridging brands and clients to drive sustainable growth.

Bisma Tanveer Khan | Community

Manager Leads social media driven brand communities across platforms, strengthening engagement, communication, and long-term community growth.

Abdul Kabeer | Shopify Developer

Specialize in Shopify theme development, delivering custom. Also manage store optimization, ensuring speed and usability.

Waqar Saleem | Supply Chain Manager

Leading merchandising and operations at Sprint, ensuring smooth product flow from sourcing to delivery.

Osama Khalid | Business Manager

Supporting global brand expansion through market entry, operations, and go-to-market execution across GCC and international markets. MBA with hands-on experience spanning e-commerce, brand launches, and manufacturing.

Speak with our B2B team

Speak with our B2C team